Information from University Advertising Users' Manual regarding Staff Recruitment Advertising

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1. Staff Recruitment advertising
2. Information you need to provide to Human Resources
3. Jobs.ac.uk - staff recruitment online service
4. Use of the advertisement code number
6. Design and Print Services Advertising Team
7. Euro RSCG Riley Advertising Team
8. Sample staff recruitment advertisement costings
9. Good Recruitment Practice

Since 1 August 1997, ALL advertising must be placed via the University's appointed agency, Euro RSCG Riley.

Departments and sections should contact Human Resources to place their advertisement.

If required, departments can contact Euro RSCG Riley for free advice on which publication(s) may be most appropriate for the post in question.

Information on sizes, wordcounts, costs, copy deadlines, etc. to assist departments in planning is available from your HR Officer or Riley's.

Wherever possible staff recruitment will be composite unless specified to be placed as a solo advert by Human Resources.

A courtesy copy of the advertisement together with confirmation of costs and insertion date(s) will be provided to departments.

When placing a staff recruitment advertisement, you will need to supply information to Human Resources in respect of the advertisement itself:

Please complete the Advertising Request Form

Human Resources has expertise in all aspects of recruitment and selection and your Faculty HR Adviser (see who we are and what we do) will be happy to provide further guidance and to answer queries.

In January 1998 jobs.ac.uk, a site for academic and related vacancies, was launched by the Universities Advertising Group (UAG) (a purchasing consortium of 37 UK Universities). As the popularity and availability of the internet grows the site will offer a powerful and much cheaper alternative to traditional press advertising.The cost for this service is currently free to UAG members ( reviewed annually).

Hypertext links to the University or Departmental web pages can be included in advertisements.

All recruitment advertising is placed on Jobs.ac.uk for approximately four weeks or to the closing date, whichever is latest.

For queries regarding jobs.ac.uk contact Human Resources .

Please note that jobs.ac.uk will only accept adverts processed via HR and Design and Print Services. Do not attempt to send your advert direct to Jobs.ac.uk.

All staff recruitment advertisements have a unique reference number in the following format:

AU/10/1200

showing the departmental code, followed by the vacancy number, followed by the unique advertisement number.

This sequence is not only useful for administrative purposes both in HR and in Design and Print Services, but is also potentially very useful to departments/sections in that it will allow departments to monitor the effectiveness of their adverts by undertaking a response analysis.

For example, the same post advertised in, say, the Loughborough Echo, Leicester Mercury and the Nottingham Evening Post would be allocated three reference numbers:

AU/10/1200 - Loughborough Echo
AU/10/1201 - Leicester Mercury
AU/10/1202 - Nottingham Evening Post

The department can therefore monitor the adverts to discover which:a) generates the most enquiries

• b) generates the most applications
• c) generates the best quality applicants
• d) offers the best value for money

Unique reference numbers (with a slightly different format) will also be used for all other forms of advertising.

► Address: Design and Print Services Graphics Studio, Tel: 01509 222193, Fax: 01509 223957, email: designandprint@lboro.ac.uk

► Design Team - Stuart Morgan, S.A.Morgan@lboro.ac.uk, Paul Atkins, Esther Grammer, Ian Jepson,

► Design and Print Services Advertisement Helpline - Tel: 01509 228600.

Riley staff are available to provide media advice. Outlined below is the Riley Team who will be working with Loughborough University - there will always be a member of the Riley Team who can be of assistance:

► Account Director - Debbie Mell

► Account Co-ordinator - Hollie Price

► Senior Account Co-ordinator - Sam Newton

► Address - Euro RSCG Riley, Ground Floor, 39 Dominion Court, Station Road, Solihull, B91 3RT

► Contact - Tel: 0121 7113433, or email hollie.price@eurorscg-riley.co.uk

Costs are calculated by the 'single column centimetre' rate which vary greatly between local and national publications. Some publications offer UAG members discounts which are included in the price.

► PUBLICATION: Guardian	► COPY DEADLINE FROM DEPARTMENT TO HUMAN RESOURCES
• Monday - Media	• Previous Monday 10 am
• Tuesday - Education	• Previous Tuesday 10 am
• Wednesday - Public sector/Health	• Previous Wednesday 10 am
• Thursday - IT/Graduates	• Previous Thursday 10 am
• Friday - No recruitment	• N/A
• Saturday - Repeat of Monday's and Thursday's advertisements and sales

► OTHER NATIONAL PUBLICATIONS	► COPY DEADLINE FROM DEPARTMENT TO HUMAN RESOURCES
• The Higher (THES): Published Friday	• Previous Wednesday 10 am
• Sunday Times(Education Section): Published Sunday	• Previous Tuesday 10 am
• Independent: Published Thursday	• Education day 2 week previous Thursday 10 am
• New Scientist: Published Thursday (12 cm x 2 column)	• Week previous Tuesday 9 am

►LOCAL PUBLICATIONS	► COPY DEADLINE FROM DEPARTMENT TO HUMAN RESOURCES
• Loughborough Echo: Published Friday	• Previous Wednesday 10am
• Leicester Mercury: Best day Wednesday	• Previous Wednesday 10am
• Nottingham Evening Post: Best day Wednesday	• Previous Wednesday 10am
• Derby Evening Telegraph: Best day Wednesday	• Previous Wednesday 10am

Please note costings are variable and are liable to change, the final costs will be confirmed once your text has been agreed.

'Good Recruitment Practice' is a practical guide for individuals with responsibility for the recruitment and selection of staff.

Author: HR April 2008